Another day, another social media post…
As a business owner with a never-ending to-do list, you’re constantly juggling multiple tasks and deadlines. Unsurprisingly, your social media management and content creation has fallen to the bottom of your to-do list as you make way for more pressing tasks.
We get it.
You may be thinking ‘What now? Do I really need to make sure my social media is up to date?’.
The short answer is yes.
The better answer for you is that at Virtual Lottie, we understand the importance of social media marketing for your business, and we love to keep your social media management a top priority, even when you’re swamped with other responsibilities.
Over recent years social media platforms have transformed from simply being a way of keeping in touch with old school friends and long-lost family members and has become the way for businesses to shape their brand identity, engage with customers and drive business growth.
As amazing as this is, it does mean that a successful business social media presence has become more demanding, requiring time, energy and resources.
Here are some ways that social media can play a central role in your business growth:
1. Visibility:
Social media platforms provide businesses with a massive worldwide stage to show off products and services. The fantastic thing about this is that your business can share the same platform as the industry giants and enables you to reach out to a vast potential audience for your business. If a business chooses to ignore the power social media could have on their business, they are missing out on a significant way of communicating with existing and potential clients.
2. Engagement:
Social media provides you with a space to connect with your audience, enabling you to answer questions, provide feedback and customer service. These interactions significantly influence customer perceptions, trust and loyalty of your brand. In return, you can gain a deeper understanding of your audience and customer base. It’s a win-win!
3. Data and Insights:
When used correctly, social media platforms can provide you with valuable data and insights that can help you make informed decisions to positively impact your business. Understanding your audience’s preferences and behaviour is a vital tool for your business growth.
4. Branding:
Your social media presence is a direct extension of your brand. Being consistent in your branding and brand voice helps build client relationships and enables your clients to understand your business more.
Taking all of this into account means that social media marketing is not a quick-fix solution; it’s a journey that takes time, knowledge and commitment to develop, shape and refine. This is where we come in.
At Virtual Lottie we understand the impact of social media on your business. We can work collaboratively with you to create an engaging and meaningful social media marketing plan that will ensure your business remains relevant to current and future customers. Our knowledge and passion for all things social media, including the latest trends and algorithms, positions your brand for future growth.
We know that effective social media marketing doesn’t stop once a post has been published. We use trusted engagement strategies to ensure your brand stands out from competitors. By using social media analytic tools, we can measure the growth and effectiveness of your social media marketing. How fab is that?
One of our amazing clients is a lettings agency and here are just some of the stats taken from a report showing data from the past year…..
On Facebook alone, interactions on this client’s posts have increased by 75%, average reach per post is up 146% and comments on posts are up a staggering 1665%!
So, when we say we love to transform your social media presence, we really mean it!
If you recognise that your social media marketing could do with some magic to reach new heights, then contact us today and put your social media growth in trusted hands!
