AMI Marine
client case study
British manufacturer of marine navigation systems

The brief
AMI Marine, a British manufacturer of marine navigation systems, were struggling to stand out online amongst their competitors. They had little to no online presence, weren’t active on social media, and had no idea where to start with digital marketing.
We offered a comprehensive social media management service, including SEO optimisation, content creation, market research, scheduling, and more.
The primary goal was to enhance brand awareness and help AMI Marine stand out from the crowd in the online space and showcase their products and services.
We began with a thorough understanding of the client’s specific needs. We tailored a quarterly plan to ensure we stayed on course.
The challenge
Virtual Lottie tailored a comprehensive plan including creation of educational and informative content, strategic posts highlighting AMI Marine’s services and products, active engagement within relevant online groups to build industry credibility.
The results
Since bringing on Virtual Lottie to manage their social media, AMI Marine has transformed its online presence.
The following key metrics showed impressive improvements over a twelve-month period:
- 44.23K post impressions
- 13.42K impressions
- 44.89K profile impressions
- 1,656 page visits
- 631 average reach per post
- 18.57K male reach
- 206 average reach per reel

In 10 months, AMI Marine experienced an impressive 2910% increase in social media impressions, and a significant 1361% rise in post interactions.
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The outcome
Virtual Lottie’s strategic approach not only significantly raised AMI Marine’s brand awareness but also fostered valuable connections within the marine industry.
By curating engaging content and optimising social media strategies, we have successfully positioned AMI Marine as a prominent player in the competitive marine engineering landscape and continue to do so.

We have just had Lottie come on board to help us with our social media and we have been very happy with what she has accomplished so far. Lottie is ultra-organised, creative, and knowledgeable. She is also a joy to work with.