Cork & Bean
client case study
Romsey-based cafe and bar
The brief
Cork & Bean cafe and bar is an independent Coffee and Wine bar nestling in the Hampshire market town of Romsey that brings locally sourced food, coffee, and wine together in a chilled lounge experience. They called on Virtual Lottie to craft a robust content strategy, post consistently, and engage effectively across their three social media platforms (LinkedIn, Facebook, and Instagram).
We offered a comprehensive social media management service, including SEO optimisation, content creation, market research, scheduling, and more.
The primary goal was to enhance brand awareness and attract more customers to the client’s cafe and bar.
We began with a thorough understanding of the client’s specific needs. We tailored a quarterly plan to ensure we stayed on course.
The challenge
Virtual Lottie provided comprehensive social media management, engaging the local community by creating and sharing posts across the client's three social media platforms, creating innovative and educational content, as well as encourage people to engage with the brand.
The results
Since bringing on Virtual Lottie to manage their social media, Cork & Bean has significantly increased their key metrics across the board.
The following key metrics showed impressive improvements over a twelve-month period:
- +108.33% posts published
- 1,419K average reach per post
- 549.14 average reach per story
- +3,712K impressions
Our services have made social media marketing hassle-free for the client, allowing them to dedicate their time to business growth.
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The outcome
This project revealed the preference for posts showing a human element and the food and drink offerings at Cork & Bean, helping tailor future strategies.
We also increased web clicks by 236% and profile views by 301%.
This case study exemplifies how we helped Cork & Bean overcome their social media challenges, resulting in significant growth and enhanced brand awareness.
If you are feeling frustrated that you are not getting the results you want, then it’s time to go full Social Media Management with us!
Book in a call and let’s smash your socials!
Lottie has amazing versatility. Not only is she great at listening to your needs and implementing procedures that take the pressure off you, but she also adds ideas that you may not have thought of. From my many chats, I can see the 'ex-teacher' in her ways for organisational skills, I can also hear her excellent telephone manner from her 'telesales' experience prior to teaching. Lottie has helped me when I am feeling overloaded on the work side of things and just literally takes the stress off my shoulders. I can honestly highly recommend Lottie.