Move On Sales & Lettings
client case study
Dorset-based estate and lettings agent
The brief
Move On Sales & Lettings, an independently run estate and letting agency, faced a common dilemma. While they had an in-house Marketing Manager, they lacked the time and resources to craft a robust content strategy, post consistently, and engage effectively across their four social media platforms (Twitter, LinkedIn, Facebook, and Instagram).
We offered a comprehensive social media management service, including SEO optimisation, content creation, market research, scheduling, and more.
The primary goal was to enhance brand awareness and attract more landlords to the client’s services.
We began with a thorough understanding of the client’s specific needs. We tailored a quarterly plan to ensure we stayed on course.
The challenge
When we started working with Move On Sales and Lettings, one challenge we had to overcome was the quality of the photos provided by the client. To address this, we were honest with the client, urging them to provide high-quality images for the ultimate impact on social media. Additionally, we tackled the issue of limited video content by innovatively integrating photos into reels for broader reach on Instagram and Facebook. Our honesty and initiative has helped the client to significantly grow their online presence.
The results
Since bringing on Virtual Lottie to manage their social media, Move On Sales & Lettings has experienced its most successful year yet in terms of landlord acquisition.
Additionally, the following key metrics showed impressive improvements over a twelve-month period:
- 151.81K post impressions
- 105.02K impressions
- 198.52K profile impressions
- 6,316 page visits
- 2694 follower growth
- 25.5K male reach
- 47.96K female reach
Our services have made marketing hassle-free for the client, allowing them to dedicate their time to business growth.
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The outcome
Working with Move On Sales and Lettings revealed the preference for educational content and offered a glimpse into the types of properties Move On Sales & Lettings specialises in, helping tailor future strategies.
This case study exemplifies how we helped Move On Sales & Lettings overcome their social media challenges, resulting in significant growth and enhanced brand awareness.
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