Skinfood Naturally
client case study
Health and beauty business
The brief
Skinfood Naturally was created to help its customers regain skin confidence and feel comfortable in their skin. While they had a fantastic offering, they lacked the time, knowledge, and resources to implement a robust content strategy, post consistently, and engage effectively across their various social media platforms.
Skinfood Naturally is a health and beauty business offering natural skincare that helps its customers to achieve better, healthier skin.
We offered a comprehensive social media management service, including SEO optimisation, content creation, market research, scheduling, and more.
The primary goal was to enhance brand awareness and attract more customers to purchase our client’s products.
We began with a thorough understanding of the client’s specific needs. We tailored a quarterly plan to ensure we stayed on course.
The challenge
Virtual Lottie provided comprehensive social media management, engaging the local community by sharing posts across Facebook Groups, creating innovative & educational content to help people understand the scheme, as well as encourage people to join in to win prizes from reputable brands.
The results
Since bringing on Virtual Lottie to manage their social media, Skinfood Naturally experienced an increase in stats across the board.
The following key metrics showed impressive improvements over a twelve-month period:
- 20.44K post impressions
- 21.19K impressions
- 26.06K profile impressions
- 1,253 page visits
- 1,011 follower growth
- 2,256 interactions
- 1,025 clicks
Our services have made marketing hassle-free for the client, allowing them to dedicate their time to business growth.
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The outcome
This project helped to drive online traffic and increase online presence for Skinfood Naturally, helping them to gain a deeper insight into their demographics.
This case study exemplifies how we helped Skinfood Naturally overcome their social media challenges, resulting in significant growth and enhanced brand awareness.
I've been working with Lottie and her team since November 2023. At the interview stage when I was shortlisting potential companies to support with my social media, Lottie came across as bubbly, helpful, knowledgeable and above all extremely willing to go the extra mile to meet some of my unconventional needs. The team's communication at all stages is excellent and I always feel well informed and valued. The content that Caz has been producing and scheduling for me is superb and I'm already seeing increased engagement. Moreover, she's open to suggestions from me when it comes to editing, regarding specific aspects of my business, which she's willing to learn about. I'm really enjoying the opportunity for both of our businesses to grow together. Finally, I've recently been experiencing a number of tough personal challenges which have affected a number of aspects, the entire Virtual Lottie team have been both empathetic and supportive throughout, offering advice and giving me options to allow our partnership to continue, whilst protecting my personal interests. Their friendly, supportive and positive approach, alongside their work ethic and attention to detail is second to none and their customer support and service is outstanding! Thank you all so much!