Only 3 founding spaces at £378 + VAT — founding rate closes 12th August
For service providers who already post consistently and already get enquiries, just not the right ones.
You’re better at what you do than your content suggests.
You’ve been at this long enough to know what good content looks like. You post consistently, and some of it lands. But the clients finding you through your content aren’t the ones you built this business for. And you know your content isn’t doing you justice yet.
The problem sits underneath your content, in the strategy. And that’s exactly what we cook up for you, fresh, every single month.
Tell me more!
Only 3 spaces available
Founding rate until 12th Aug
You post something on a Tuesday. Real thought went into it, you filmed it twice, wrote a caption you’re proud of. It gets likes, a few comments, a save. Then you check your DMs and find a brand account that followed you, a peer saying “love this,” and someone asking if you do one-offs at a reduced rate. You’re getting enquiries. Just not from the people you built this business to work with. So you take the discovery call anyway, because you give everyone a fair shot. You send the proposal, follow up once, and hear nothing. You close the thread and quietly absorb the time it cost you. Meanwhile, people at your level, with similar services, are announcing clients who are exactly who you want to be working with. Their content doesn’t look fundamentally different from yours, but something in it is pulling in a completely different type of person, and you can’t work out what. You’ve tried to fix it. The reels about hooks, the freebies, the content plan built on a Sunday that collapses by Wednesday when a client needs something. You’ve done this enough times to know it’s a system problem, and the system never quite gets built. Every week this continues, you’re spending time on the wrong conversations, writing proposals that don’t convert, and sitting at a revenue ceiling your ability should have broken through by now. 
Has this ever happened to you?
More consistency won’t fix this. Neither will better graphics, a prettier grid, or a posting schedule built around when the algorithm supposedly rewards you. Every post you put out is either moving someone closer to enquiring or it isn’t. The difference between content that brings in dream clients ready to invest and content that gets a nice comment and a save comes down to whether each post is built around how people decide to spend money. Right now, your posts are probably going out to stay visible. Some land, most get filed under “done for the week,” and the whole thing resets on Monday. Content made on the fly, with whatever’s in the fridge. There’s no thread running through it, no sequence building trust with the person who’s ready to invest at a high level. Sales psychology changes what your content is doing at a structural level. Every post gets a job and speaks to a specific person at a specific stage of deciding. That’s what’s been missing, and it’s exactly what we prep for you inside The Content Kitchen.
Your content is missing a key ingredient… Sales Psychology.
Your monthly content strategy, built to bring in the enquiries you dream of, made fresh for you every single month. Accredited, insured & award recognised “ Virtual Lottie has been an absolute diamond of a find, a perfect solution for our needs. Not only is she organised, flexible and versatile but also gives us plenty of pokes when we need it. Not only does she provide great content ideas for our social media but manages to keep us on track with her proactive and positive approach. Lottie is very personable and affable which makes her a perfect fit for us. We appreciate all she does. G-MYNX Working with Virtual Lottie brought structure, organisation, and inspiration to my content. I went from feeling lost, and not posting consistently, to having an intentional process to follow every week. The Virtual Lottie team are a knowledgeable and professional asset to an online business owner looking to scale. Thank you! Cally Lottie & Luke of Virtual Lottie have been pivotal to helping us grow our social media presence and more importantly grow our customer base. We have worked with Virtual Lottie for several months now and I can 100% recommend them! Alex Before engaging with Virtual Lottie, we were struggling to maximise our social media platforms. Working with Virtual Lottie has been like a breath of fresh air and a bundle of energy! We have utilised their expertise to grow our social media presence and make better use of tools and technique to achieve this. It is now as though Virtual Lottie are a part of the team, and that is all credit to them. Laceys Solicitors
If that sounds like you, then we’d love to welcome you to
We’re your award winning content chefs
What our clients say
”
Here’s what it looks like when your content is You open your laptop on a Wednesday morning. No scramble to figure out what to post, because that’s already sorted, and there’s a message from someone who found you through your content. They’ve read what you do, they know what it costs, and they’re asking what the next step is. Someone who decided before they messaged. That’s what the right strategy does. It speaks so clearly to the person you want to work with that the wrong enquiries stop arriving and the right ones come in with the groundwork already done. We built Virtual Lottie around this exact idea, and we live it. Lottie has a reformer Pilates class on a Monday morning she never misses. When we go on holiday, the laptops stay at home. No posting by the pool, no checking DMs from the sun lounger, no captions at the airport. That’s what we want to build for you: a working week with room in it, and dream clients who arrive already knowing they want to work with you. The reason your content isn’t doing this yet comes down to one thing most people have never been told.
Doing its job.
Every month we build your full content strategy, hooks, format direction and post purpose, with sales psychology baked into every single post, and hand it to you on a Trello board with a Loom walkthrough so you know exactly what to create and why.
Think of it as having the menu planned, the ingredients weighed out and the method written up before you’ve stepped near the hob. We handle the prep, and you bring the personality, the creativity and the plating up.
What’s on the menu, chef? Three courses, prepped for you and served fresh. No two months look the same. Starter We go through your profile, your content and your current strategy, and the findings come to your kick-off call so we build from a complete picture. Your offer, your dream clients, your goals. This is what makes the strategy yours rather than a generic plan we could hand to anyone. A proper conversation to get into the details a form can’t capture, so we’re crystal clear before we build anything. Main Month 1 planned in full, months 2 and 3 mapped at direction level, with room to stay reactive as your business evolves. Each with a hook, format, post purpose and CTA, with the ABC framework and sales psychology built into every one. So you understand the thinking behind each post, not just what to make. Dessert Ask questions, go deeper, and start the month completely clear. A library of guides and resources to support your implementation whenever you need it. Captions and graphic support available as an add-on, ask in your application. 3 spaces remaining
THIS IS WHAT I’VE BEEN LOOKING FOR!
A full social media audit during onboarding £450 value, included
A deep-dive questionnaire
A 60-minute kick-off call
A 3-month content roadmap
12 posts every month on your Trello board
A monthly Loom walkthrough
A 30-minute review call every month
Access to The Content Companion vault
Founding rate closes 12th August
Book your table
Our ABC Framework is at the heart of all of the content we put out, and we’ve built it over the past 5 and a half years. Every single post has a specific job. And together, they create something much bigger than seven individual posts. A Attract Make your ideal client stop mid-scroll and think “how does she know exactly what’s going on in my head?” The more specific these posts are, the harder they land. This is where trust starts, before you’ve mentioned your offer once. B Build Your ideal client has almost certainly already tried to fix this. These posts call out the mistake they’re making, tell them plainly why it’s not working, and back it up with proof. Authority is built here. C Convert Your ideal client is ready. They just need to see it’s possible for someone exactly like them. These posts lead with the result, tell the full transformation story, and make reaching out feel like the obvious next step. Every month, your 12 posts are mapped across all three pillars. Your content attracts new people, warms the ones already watching, and converts the ones who are ready, without you having to figure out which post is doing which job.
The ABC Framework
What we’re cooking up
One monthly cover charge. Everything below arrives prepped, plated and ready for you to post.
Only 3 covers a month so nothing gets rushed 🍳
Founding rate is locked for as long as you stay 💛
3 spacesFounding rate
The house special
The Content Kitchen
Our done-with-you monthly content strategy, built on the ABC Framework and sales psychology.
- A 3-month content roadmapincluded
- 12 posts a month on your Trello boardincluded
- Hook, format, purpose and CTA for every postincluded
- A monthly Loom walkthrough of the thinkingincluded
- A 30-minute review call every monthincluded
- Launch and campaign support when you need itincluded
Founding cover charge
£378 + VAT / month
Standard rate £420 + VAT once the first 3 spaces are gone.
On the house
First 3 to sign get a full social media audit worth £450, delivered during onboarding and walked through on your kick-off call.
Start in Aug or Sept
Begin onboarding now, or lock the founding rate today and start in September with your strategy already being built.
3-month minimum, rolling monthly after that with 30 days’ notice. 6 and 12 month commitments available, just ask when you apply. Founding rate closes 12th August.
The chefs We run Virtual Lottie, a multi award-winning social media and content strategy agency based in Bournemouth. Before this, we were both teachers. Years of training, tens of thousands in qualifications, and we both walked away within a few years of qualifying. What teaching left us with turned out to be exactly what this work needs: explaining things clearly, noticing where people get stuck, and being properly invested in seeing someone get it. We’ve spent five and a half years working with established service providers on their content strategy. The ones getting consistent dream client enquiries have a clear strategy sitting underneath everything they put out, where each post has a job and speaks to a specific person. Volume and follower count have very little to do with it. That’s what comes out of The Content Kitchen, every month, for every client. We’ve been recognised as B2B Business of the Year, Virtual Assistant Agency of the Year, and Best VA and Social Media Growth Agency. But the thing that lights us up most is the message from a client saying the right person just messaged them. We’ve built a business with slow mornings, protected weekends, and holidays where the laptops stay at home. It’s the same thing we’re building for you.
it’s us!
We’re Lottie and Luke
The proof is in the pudding Nikki, women’s health coach A £10,000 launch off the back of one sprint Nikki came to us in January, the kind of practitioner people refer without hesitation. Her content was quietly taking up more space than it should have, written at weekends, with a low level of anxiety following her into evenings and holidays. We rebuilt her system to fit inside her working week and sharpened her messaging so it spoke to the women she wanted. She ran a marketing sprint with us and launched to £10,000. Charlie, VA business coach £24,695 from a two-month launch Charlie used our strategy across a two-month launch. Almost 100 lead magnet sign-ups in a few weeks, 49 people on the waitlist, then 83 masterclass registrations in under a fortnight. All of it was built on the ABC framework, and every piece had a job to do in the sequence. The launch closed at £24,695 in sales. 100Sign-ups Lucy, hair salon owner and stylist educator A million views and a £5k launch Lucy’s salon ran on word of mouth and regulars asking for her by name. We built content that put the salon in front of a far wider local audience, and one post went on to hit a million views. The salon now takes bookings from people asking whoever is available, which is the change she had been working towards. On the education side, her launch brought in an additional £5,000. Sarah, luxury brand designer 3 high-ticket clients booked in month two Sarah’s clients are regularly featured in Vogue, Vanity Fair and Forbes. After eight years of creating her own content it had become a grind, and she wasn’t willing to hand her account over and lose her voice in the process. By month two her discovery calls had settled at around five a week and she booked three high-ticket clients, taking her diary months ahead. Katie, women’s nutrition coach 30 enquiries from one reel Katie had strong views and consistent engagement, and no enquiries to show for any of it. We went through her content, identified the types she was missing entirely, and built them into her monthly plan. One reel using our conversion content approach got fewer views than her usual posts, and brought in 30 enquiries. Jade, website designer Booked four months in advance Jade built her business almost entirely on referrals, which worked well until she wanted to grow beyond the people already in her orbit. After working with us the enquiries started arriving from across the country. One post generated four in a single day, and by the end of our time together she was booked four months ahead, from content alone. Mimi, edutech business Steady growth and lead flow Mimi wanted audience growth and leads into her free offer, so we led with attract content and moved people towards her product with authority-building posts. She’s had consistent follower growth from content, steady lead magnet downloads, and a community of exactly the people she’d been trying to reach.Want results like these?
83Registrations
£24,695In sales
The method
01
Apply
Fill in the short form on this page. We come back to you within 48 hours, and if we’re a good fit, we confirm your space.
02
Questionnaire and kick-off call
You complete your deep-dive questionnaire, then we spend 60 minutes together going through it alongside your audit findings. By the end of the call you know who you’re speaking to, what you’re saying, and why it isn’t landing yet.
03
Your strategy lands
Within two weeks of your kick-off call, your full month one strategy is live on Trello. 12 posts, each with a hook, format, purpose and CTA, with your 3-month roadmap alongside so you can see the bigger picture from the start.
04
Loom and review call
Watch your walkthrough, then use your 30-minute call to ask anything before you start creating.
05
Create
The thinking is done, so all that’s left is showing up in your content and bringing your voice to it while the posts do their job.
Then, every month
A short form captures your upcoming launches, dates and wins. Your board updates, your Loom lands, and your review link arrives. A fresh strategy, served monthly, and you keep creating.
LET’S GET COOKING!
Want a seat
at our table?
This is for you if…
✓
You’ve been posting consistently and getting decent engagement, but you can’t point to a single enquiry in the last three months that came directly from your content.
✓
The clients who work with you know you’re good. The people finding you through your content aren’t quite the right ones, and that gap is getting harder to ignore.
✓
You’ve built a content plan more than once this year. You know what you should be doing, but the system never survives contact with a busy client week.
✓
You avoid posting about your offer, because nothing you write captures what working with you is worth, so you default to educational content and hope the right person connects the dots.
✓
You’re ready to hand over the strategic thinking and keep the part you enjoy, the creating and the storytelling and showing up as yourself, knowing every post has a real job behind it.
This isn’t for you if…
✕
Your business is brand new and you’re still figuring out what you’re selling. The Kitchen amplifies, so it needs an offer and an audience to work with.
✕
You want full content management, with captions written and your account run for you. The Kitchen keeps the creative side yours. (Caption and graphic support is an add-on, tick it on your application.)
✕
You’re not ready to post. We do the prep, but the strategy only works when the dishes actually go out.
✕
You want the strategy to look exactly like what you’ve been doing. The whole point is content built around sales psychology you probably haven’t been writing yet.
✕
You want someone else to decide what your brand sounds like. Your voice, your stories and your way of showing up stay entirely yours.
Got questions,
chef?
It depends on your starting point and how consistently you post. K got 30 enquiries from one of the first reels using our strategy, and S had 5 discovery calls in a single week in month 2. The longer it runs, the more your content compounds.
Your questionnaire goes out as soon as your space is confirmed, and your full month one strategy lands on your Trello board within two weeks of your kick-off call. The kick-off itself usually gives you enough direction to start creating before the board fills up.
The Kitchen is a 3-month minimum, rolling monthly after that with 30 days’ notice. Most clients continue well beyond the initial term because the strategy compounds. 6 and 12 month commitments are available at preferential rates, just mention it when you apply.
If you’re a service provider attracting clients through Instagram, yes. We’ve worked with women’s health coaches, website designers, luxury brand designers, VA business coaches and edutech businesses. The ABC framework works because it’s built around how people decide to invest, and that doesn’t change by industry.
Yes. We provide the hook, format direction, post purpose and CTA for every post, and you write the captions in your own voice, showing up as yourself. Our recipe, your cooking.
All available as add-ons. Tick what you’d like on your application and we’ll talk it through on your kick-off call.
That’s what your review call is for. Your strategy and Loom walkthrough arrive with a link to book your 30-minute call, and you can use it to go deeper, ask about specific posts, or get a sense-check before you start creating.
Last call, chef Fill in the short application form and we’ll come back to you within 48 hours. If we’re a good fit, we’ll confirm your space and get your first month on the stove. 3 spaces available. Founding pricing closes 12th August, and September spaces are open for anyone who wants to lock the rate in now and start fresh after summer. If you want to talk it through first, DM us on Instagram @virtuallottie and we’ll help you work out whether this is the right move for you. Apply for your seat at the table We can’t wait to cook with you.
If you’ve read this far, you already know whether this is for you
