For coaches and educators

You didn’t start your business to spend every evening in Canva and CapCut

Social Assist is our most flexible support. We take over the social media jobs eating your evenings, like editing reels, designing graphics, scheduling posts or replying to DMs. You keep the parts you love doing, and everything we make stays true to your voice and your vision.


Lottie and Luke
Your new team 👋





This is for you if your own socials keep losing out to everything else

01

Your clients and students get your best energy all day, and your own content gets whatever’s left at 9pm

02

You know exactly what you want to post. It’s just sitting in your notes app, waiting for an evening you don’t have

03

You love writing captions or being on camera, but editing and scheduling it all keeps eating your Saturday mornings

04

You’d love some help, but you’re not ready to hand your whole account over to someone else

Client content made by Virtual Lottie Client content made by Virtual Lottie Client content made by Virtual Lottie Client content made by Virtual Lottie Client content made by Virtual Lottie Client content made by Virtual Lottie Client content made by Virtual Lottie Client content made by Virtual Lottie

You keep the bits you love. We take the jobs you don’t

You keep
Your vision and your voice
The final say on everything we make
The content you love making, like writing captions or being on camera
Your relationships with your clients and students
We take
The jobs that take up too much of your week
The ones you just don’t enjoy
Anything that needs skills you’d rather not learn (hello, CapCut)
The “can you just” tasks that pile up

This isn’t full management, so we only need access to the parts we’re working on. If it’s captions and graphics, we don’t even need your log-ins.

Pick the jobs you want off your plate

Here are a few of the services that we’ve taken on for clients.

Content creation

Graphics and carousels

Designed on brand from your captions or notes, ready to post.

Reel editing

Send us your raw clips and get back finished reels, trimmed, captioned and on brand, with the ums and pauses gone.

Caption writing

Captions written from your ideas and voice notes, in your voice.

Repurposing

Your best past posts turned into new posts, stories, emails and LinkedIn content.

Sales pages and launch assets

The pages and graphics you need for a launch, built for you.

Stories

Story design

On-brand story graphics with the polls, sliders and question stickers already planned in.

Story scheduling

Stories loaded and scheduled, so you’re not stopping mid-session to upload them.

Posting and planning

Scheduling and publishing

Everything posted on time across your platforms, when your audience is online.

Content planning

Your posts mapped out each month around the strategy you’ve already got.

Community management

Your Facebook group or community moderated every day, with posts approved and comments answered.

Engagement and DMs

Engagement and DM management

Comments and DMs answered in your voice, with anyone ready to buy spotted and booked onto your calendar.

Inbox triage

We filter the noise and only pass you what needs you.

Reporting

A regular snapshot of what’s working, what to drop and what to try next.

Case study

How Nikki went from working every holiday to multiple content-free holidays this summer

Nikki · Wellness coach
1
Before

Nikki was doing what most coaches do: holding onto every part of her content herself. Captions at 11pm, editing reels between client sessions, replying to DMs by the pool. She wanted to hand some of it over, but didn’t want to give up control.

2
What we did

We built her sales page, planned her launch story sequences, and took the parts draining her time: captions, editing, day-to-day posting and DM replies. Instead of hiring a graphics person, a copywriter and a scheduler, she had our team already in place.

3
Where she is now

She knew her strategy and her voice better than anyone, so she kept those. This summer she took multiple holidays and didn’t touch a single piece of content on any of them.

“No more working on holiday!”

Message from Nikki: I used to bloody work even on holiday! Now nope!

We do the heavy lifting, while you manage the things that matter

You choose what we do.

Just the jobs you pick, and you can change them as your priorities shift.

You keep what you love doing.

Everything we make stays true to your voice and your vision.

We only need the access the job needs.

If it’s captions and graphics, you won’t need to share your log-ins.

It starts at £480 a month.

Our fully managed packages start in the four figures.

Case study

How Client E, an agency founder, handed over 50+ hours of delivery a month

And how we helped her become the go-to agency in her niche.

50+ hours a month · 3+ years

She runs an agency that manages social media for aesthetic practitioners. The enquiries and the clients were there, but delivering for every account herself was eating the time she needed to grow. Hiring full time felt like a massive jump, and trusting someone with her clients felt even bigger.

What we provided
A scheduling specialist publishing across 20+ client accounts and several platforms, on brand and on time
An engagement specialist keeping every client’s community warm and responsive
Flexible capacity of 50+ hours a month, for over three years
Everything behind her name. Her clients keep dealing with her, while our team runs in the background of her agency

Where she is now: In that time she’s launched a podcast and been through a full rebrand. Today she’s the go-to agency for social media in her niche.

Lottie and Luke at work The Virtual Lottie team
Four steps, no faff

Up and running in four steps, from £480 a month

1
Quick call.

We chat about your goals and what’s eating your week, so we know exactly what to take off your plate.

2
Your proposal.

The jobs, hours and rhythm that suit you, all laid out clearly.

3
Meet your specialist.

We introduce you and set up your brand guidelines, so your voice comes through in everything they touch.

4
Support begins.

Your specialist gets to work, and you get back to the bits only you can do.

Monthly retainer from 12 hours at £40 an hour, which is £480 + VAT a month. Need 20 hours or more? You’ll get a discounted rate.

Enquire here

Sweet words from real clients

What our Social Assist clients say

Lisa · Lead gen agency owner

“Structure to stay organised & consistent”

We design Lisa’s social media graphics every month, saving her hours and giving her the structure to stay organised and consistent.

Testimonial from Lisa

Jade · Brand and web designer

“No one is as organised, bubbly and wonderful”

Jade didn’t have the time or energy to push her social media herself, so we listened, took it on and kept it moving for her.

Testimonial from Jade
A quick honesty check

It works best when you’re ready to hand things over

This is for you if…

You’ve got a plan for your content and need trained hands to make it happen

You’re happy to give feedback in the first few weeks while your specialist learns your style

You want the same trusted team looking after you every month

You’re ready to let go of the jobs you’ve been holding onto

It’s probably not for you if…

You want us to take over your socials completely, strategy included. Our full social media management will suit you better

You’d like help working out what to post in the first place. Our Content Curriculum plans your content with you

You’re still working out what you sell

You’d rather do every job yourself and just have someone check it

How coaches, educators and agency owners use Social Assist

No two mixes look the same. Here’s what a few of our clients hand over, and what they do with the time.

Nikki · Wellness coach

How Nikki handed over her content and took two content-free holidays

We built Nikki’s sales page and, for a while, designed her graphics and stories too. With her content taken care of, she took two completely content-free holidays this summer.

Message from NikkiMessage from Nikki

Founder coach

15 hrs a month

How a founder coach got 15 hours a month back for new clients

She coaches early-stage founders who are getting ready to raise funding and launch. Editing her videos for social was swallowing her week, so we took it over, around 15 hours a month. That freed her up to take on new email marketing clients and give the rest of her business the attention it deserves.

Education brand

How an education brand handed over almost everything and kept the final say

We recently worked with an education brand on almost everything day to day: planning their content, writing captions, creating graphics, editing videos and scheduling it all. They kept the final say on everything we made.

Agency owner

How an agency owner went from posting at 9pm to saying yes to big contracts

She runs a creative marketing agency with big clients on serious retainers, but was still posting for them at 9pm and turning down accounts she really wanted. We placed a social VA in her agency working white label, then a second as demand grew: 25 hours a month of scheduling, formatting and content under her agency’s name. She now says yes to the big contracts.

Lisa · Lead gen agency owner

How Lisa swapped hours in Canva for time on her rebrand

Lisa was losing hours every week in Canva and CapCut on her own socials. She handed over her graphics, reels and stories, and put that time into her rebrand and networking instead.

Review from Lisa
Before you ask

Your questions, answered

What’s the minimum?

Social Assist is a monthly retainer starting at 12 hours a month, which is £480 + VAT. If you need 20 hours or more, you’ll get a discounted rate. We’ll recommend a sensible starting point on your call.

Do you need my log-ins?

Only if the job needs them. If we’re writing captions and designing graphics, we send them over and you post them. If we’re scheduling or answering DMs, we’ll set up access together when you start.

Will it still sound like me?

Yes. Before your specialist touches anything, we set up guidelines for your tone, templates and brand. Don’t have any yet? We’ll help you put them together.

Can I change what you do for me?

Yes. If you’re launching one month and need more stories and graphics, we can shift your hours there. Just let us know before the month starts.

How will we keep in touch?

One Slack thread with clear updates from your specialist, so you’re never chasing anyone.

Can you help across more than one account?

Yes. Plenty of our clients run more than one brand or programme, and some of our agency clients have us working across 20+ client accounts.

Do you do strategy?

We’ll help you tweak your strategy as we go. If you’d like us to plan your content with you, have a look at the Content Curriculum. If you’d like us to take over completely, strategy and all, that’s our full social media management.

Lottie and Luke

Ready to stop editing reels at 10pm?

Tell us what you’d love off your plate and what you want to keep doing yourself. We’ll build your mix and introduce you to the team who’ll do it.

Hand over my socials
Help with your socials, without the full handover Enquire here
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