Why is it important now more than ever to identify your ideal client as a VA?
Are you struggling to grow your Virtual Assistant business? We’ve all been there, endlessly posting on social media, sending DM’s and still no new clients… It may be that you need to redefine your Ideal client. If you do a quick search on Instagram, LinkedIn or TikTok you’ll find a million virtual assistants. The good news is there is a demand. The bad news is you have a lot of competition. If you want to stand out and get the max value for your services, you need to redefine your ideal client. Who is Your Ideal Client? Defining your ideal client is crucial and depends on your business goals. If your Virtual Assistant business is a passion project, your ideal client might be “who you want to work with the most.” However, if your goal is to grow your income, your ideal client should be “who will value your service the most.” For instance, if you specialise in email and diary management, high-net-worth founders may see this as an invaluable service. Why should you clearly define your ideal client? By clearly defining your ideal client, you can achieve higher income and enjoy several additional benefits. Take a look at the list below of some of the main reasons you can benefit from having a clear target audience. 1. More Fulfilling Work 2. Improved Efficiency 3. Better Marketing 4. Standing Out More 5. Professional Growth 6. Sustainable Business Redefining your ideal client is essential to stand out and achieve your business goals. Identifying those who value your services most allows you to tailor your business to meet their needs, leading to greater satisfaction, efficiency, and higher income. So don’t be put off by the competition; instead, let it motivate you to refine your niche and excel in your field. If you need help with this, then why not check out my MMAC coaching programme for Virtual Assistants. Inside, we not only clearly define your ideal client, but we help you attract and sign them.