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Author name: Lottie Doherty

Social Media

Balancing Your Social Media

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Another day, another social media post… As a business owner with a never-ending to-do list, you’re constantly juggling multiple tasks and deadlines. Unsurprisingly, your social media management and content creation has fallen to the bottom of your to-do list as you make way for more pressing tasks. We get it. You may be thinking ‘What now? Do I really need to make sure my social media is up to date?’. The short answer is yes. The better answer for you is that at Virtual Lottie, we understand the importance of social media marketing for your business, and we love to keep your social media management a top priority, even when you’re swamped with other responsibilities. Over recent years social media platforms have transformed from simply being a way of keeping in touch with old school friends and long-lost family members and has become the way for businesses to shape their brand identity, engage with customers and drive business growth. As amazing as this is, it does mean that a successful business social media presence has become more demanding, requiring time, energy and resources. Here are some ways that social media can play a central role in your business growth: 1. Visibility: Social media platforms provide businesses with a massive worldwide stage to show off products and services. The fantastic thing about this is that your business can share the same platform as the industry giants and enables you to reach out to a vast potential audience for your business. If a business chooses to ignore the power social media could have on their business, they are missing out on a significant way of communicating with existing and potential clients. 2. Engagement: Social media provides you with a space to connect with your audience, enabling you to answer questions, provide feedback and customer service. These interactions significantly influence customer perceptions, trust and loyalty of your brand. In return, you can gain a deeper understanding of your audience and customer base. It’s a win-win! 3. Data and Insights: When used correctly, social media platforms can provide you with valuable data and insights that can help you make informed decisions to positively impact your business. Understanding your audience’s preferences and behaviour is a vital tool for your business growth.  4. Branding: Your social media presence is a direct extension of your brand. Being consistent in your branding and brand voice helps build client relationships and enables your clients to understand your business more. Taking all of this into account means that social media marketing is not a quick-fix solution; it’s a journey that takes time, knowledge and commitment to develop, shape and refine. This is where we come in.  At Virtual Lottie we understand the impact of social media on your business. We can work collaboratively with you to create an engaging and meaningful social media marketing plan that will ensure your business remains relevant to current and future customers. Our knowledge and passion for all things social media, including the latest trends and algorithms, positions your brand for future growth.  We know that effective social media marketing doesn’t stop once a post has been published. We use trusted engagement strategies to ensure your brand stands out from competitors. By using social media analytic tools, we can measure the growth and effectiveness of your social media marketing. How fab is that? One of our amazing clients is a lettings agency and here are just some of the stats taken from a report showing data from the past year….. On Facebook alone, interactions on this client’s posts have increased by 75%, average reach per post is up 146% and comments on posts are up a staggering 1665%! So, when we say we love to transform your social media presence, we really mean it! If you recognise that your social media marketing could do with some magic to reach new heights, then contact us today and put your social media growth in trusted hands!

Marketing

Email marketing IS another social media platform

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Emails have come a loooooong way since the first one was sent in 1971. 1971 Yup! With a reported whopping 8.3 billion emails sent daily in the UK, it is no surprise that email has become such a popular marketing tool for businesses of all shapes and sizes. Of all of the marketing tools out there, emails are one of the only ones that force the audience to take some kind of action, whether that is read the email, delete or archive for later reference.  So, what is email marketing and how does it work? Email marketing is a type of direct marketing used to engage with an audience to provide informational or promotional content. Email marketing is a great way to increase brand awareness, launch products or announce new services. By complementing your other forms of marketing, email newsletters are an ideal way of communicating with your clients and attracting new customers. One of the brilliant things about email marketing is that people now have to opt-in to receive newsletters from you. This ensures that not only will you be GDPR compliant but that customers are acknowledging that they would like to hear from you and are open to what you have to say! You can then target your communication to your clients better.  Email marketing is highly recognised as one of the most effective channels for sales conversion. By sending relevant and informative newsletters you will Increase brand awareness and build customer loyalty. There’s got to be some downsides to email marketing, right?  Like any tool, email marketing comes with its set of pros and cons. On the upside, people tend to stick to their email addresses for a long time, offering you an ideal line of communication. Analytics from email marketing tools allow you to shape future communications directly to your reader. Plus, email marketing platforms are user-friendly and cost-effective. On the flip side, large emails might find their way into the readers’ spam folder,  and crafting compelling content and design requires time and experience. Here are our top email marketing tips: Plan, plan, plan.  Before starting your newsletter it is important to have a plan in place. Consider what the purpose of the newsletter is and how often it should be sent out. As with all forms of marketing, consistency is key here! Find the best email marketing platform for your business. There are lots of brilliant email marketing platforms out there. At Virtual Lottie we love Mailerlite due to its versatility, meaning we can make your email newsletters look and feel exactly how you want.  Create a catchy and engaging newsletter title.  The email title needs to be relevant to the content you are sharing and encourage people to open up the email! As tempting as it may be for some businesses, don’t use emojis in titles, as the email is more likely to end up in spam. 😢 Use analytics effectively. By using an email marketing platform you get access to a range of email analytics. Making use of these analytics tools can help you shape future content to attract a larger audience.  Consider the design and layout of your email. Depending on your type of business, it may be beneficial to consider the design element of your newsletter. Is a big chunk of text the best way to communicate with your audience, or should it broken up into smaller, more readable sections? Target your email to particular audiences. With email marketing platforms you can create segmented recipient lists meaning you can target content to relevant audiences.  If you recognise that you need to increase your audience reach, attract new clients and retain existing ones, then email marketing is for you.  At Virtual Lottie, we understand and appreciate that creating relevant email and newsletter content takes time, experience and patience and we love helping so many business owners, like you, to send out regular email campaigns. If you would like to find out more about how we can help your business, then contact us today.

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